So you’re doing the work. Give yourself a pat on the back! You’re showing up every day for your online audience on social media and you’re having fun while doing it. You notice there are people commenting, you’re getting some responses, and you spend time liking, sharing, and interacting with fellow business owners on social media.
But how do you know if it is really working? Well, my girlfriends, that’s where metrics come in.
So if you’re just getting started or have been online for a while, here are a few of the important metrics to track and how to do it.
Evaluating your Online Marketing
Set a timeline. Every week, every month, and every quarter, you should be setting specific goals in a specific amount of time to make sure you are not getting lost in the abyss of social media. Get on and get going to other money-making opportunities. Whichever way you want to track this, whether the old-fashioned pen and paper way or on a google sheet, set a timeline to interact with x amount of new followers, follow up with x amount of current followers, and go for x amount of potential collaborators.
Website traffic. Do not forget to measure how many people are coming to your website after a specific post. Perhaps you would like to do this monthly, and look at which posts drove the best traffic to your site and which ones ended up converting to sales. By assessing this information, you can figure out why certain messages resulted in more traffic and why. Then go ahead and repeat, repeat, repeat.
New Visitors vs. Ol’ Faithfuls: Sometimes all of our attention goes towards our current supporters, but the real purpose is making more money and expanding online so don’t make the mistake of simply keeping up with who is already in your network. When you get a new like, a new follower, or a new sign up, make sure you are doing your due diligence to follow up accordingly and keep this information in an easily accessible folder either on your desk or on your google drive to hold yourself accountable for following up.
These are a few of our top suggestions for how to properly assess how your online marketing on different platforms is performing. There is always room for improvement and the numbers don’t lie. So set yourself up properly and make the most out of your time online.